Early this year, Toyota faced the largest recall in its history. In the midst of the recall, Toyota launched a new ad campaign, incorporating social media alongside traditional television. In May 2010 “The Sienna Family” was born. At the time, industry reports noted that the Toyota Sienna was ranked #54 on the “most-viewed” car list. […]
Archives for November 2010
Church has a “great opportunity” to use new media to evangelize
The Church exists to evangelize. And today, the Church has a great opportunity to use new media to evangelize the whole world. As Christians, we must take the gospel seriously. After all, the gospel is the good news of Jesus Christ. It is the message of salvation for those who receive it in faith. St. […]