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The Swagger Wagon… Did You Know?

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Early this year, Toyota faced the largest recall in its history. In the midst of the recall, Toyota launched a new ad campaign, incorporating social media alongside traditional television.

In May 2010 “The Sienna Family” was born. At the time, industry reports noted that the Toyota Sienna was ranked #54 on the “most-viewed” car list. By July, it was in the top 5.

Impressive, huh?

Check out the YouTube video of the Swagger Wagon:

So, what do you think? Are you a Swagger Wagon fan?


Filed Under: business, Fun, Social Media, YouTube Tagged With: , ,

Mean Burrito Marketing

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Mmmm… Burritos.

Here’s another example of a local business successfully putting social media to work for their bottom line.

What do you think?

Would this social media stuff work for you?

Filed Under: business, Small Business, Social Media

Social Media Marketing in 3 Minutes

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I just came across this video introduction to social media marketing. I like it. And I am very happy that many small and local businesses are catching on the great benefits social media bring to their marketing strategies.

Filed Under: business, Small Business, Social Media, YouTube

7 Ways to Build Your Startup Business Using YouTube

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A Star is Born

You’ve probably seen it. I think everyone has seen it. Well, at least 47,508,506 people have.

I’m talking about Susan Boyle’s performance of “I dreamed a dream” on YouTube. She sang the song as part of a competition on the British television show Britain’s Got Talent. It hit YouTube on April 11, 2009. At lightening speed the views shot up. As of this writing, total views are 47, 508, 506. It is ranked as the #6 most discussed YouTube video of all time in the United Kingdom. It is ranked at #1 for the most viewed video in the Entertainment / United Kingdom category on YouTube. And it is ranked at #85 for the most viewed YouTube video of all time.

Incredible.

In a matter of weeks Susan Boyle, a “nobody,” was transformed into a star, a worldwide celebrity. Truly, this is a Cinderella story if ever there was one.

Your Startup Business Can Be a Cinderella Story Too

All the makings are there. You have all the ingredients. Whether you are just starting out, or have been at it for a while, it doesn’t matter. You have the tools.

It’s been said that social media is the great equalizer. It has made us all equal. With the modest cost of a computer, free or inexpensive software, internet access, and some sort of video camera, you too can become a star.

[Read more...]

Filed Under: business, Featured Post, Social Media, YouTube Tagged With:

A podcast for my business?

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Good question.

But perhaps we should start with the question,

“What is a podcast?”

Simply put, podcasts are “internet radio shows.” That’s not a perfect definition, but many non-podcast-listening folks can easily understand it. Some refer to podcasting as audio blogging.

Podcasts are usually produced with a relatively simple and inexpensive setup. Usually in one’s home or office. Not in a professional studio. [Read more...]

Filed Under: business, Podcasting